📣 Press

A little collection of moments when my work popped up out in the world. Articles, interviews, and all the fun stuff that reminds me people are actually paying attention to the things I make.

If you’re looking for where I’ve shown up, spoken up, or simply been invited to chat about what I love—you’re in the right spot.


Forbes

"Female-Founded AAPI Brands You Should Know" (May 2025)

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Female-Founded AAPI Brands You Should Know
These female-founded brands are celebrating their AAPI heritage and carving a path for aspiring female entrepreneurs.

Food Network

"53 Asian American and Pacific Islander Food Brands You Need in Your Kitchen"

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"Chief Snack Officer is a life goals title, and one that Lia Ballentine never imagined for herself. She traded in a career in corporate communications to launch Yumday, a subscription snack box company that highlights women- and BIPOC-owned brands." (June 2025)

WILMA Magazine & WilmingtonBiz Magazine

September 2023

Benevolent Bites - WILMA magazine
Yumday is a snack subscription business born out of LIA BALLENTINE’s love of snacks and storytelling, coupled with her desire to support companies owned and led by women and people of color.
Snack Knack | WilmingtonBiz
Earlier this year, Lia Ballentine moved the headquarters of Yumday, a snack subscription business, from Austin, Texas, to Wilmington. She decided to open a brick-and-mortar store at 225 S. Water St. in Chandler’s Wharf as part of her vision of collaborating and supporting other mission-minded organizations. Yumday’s clients now include large corporations such as Meta and Intuit, who share the snack boxes as gifts to clients and employees, but Ballentine hopes to reach locals and travelers alike who make their way through the shop. “My general love of storytelling is a lot about people and community; food and snacks is a fun way to do it,” she said. “I am still telling a story and building a business for myself in a space that I enjoy, which is food.” To read more about Ballentine, read her profile story in Business Journal sister publication WILMA here.

Interviews

Podcasts / Social Media / Online Publications

It’s Snack Day - Yumday
Our subscription plan gives customers an excellent opportunity to enjoy new snacks and learn about up-and-coming food brands regularly.