Why I’m Breaking Up (Sort Of) with Social Media
Social media’s been a love-hate relationship for me. I’m stepping back to focus on creating, not consuming. Find out why I’m reclaiming my space online—and how you can still connect with me in a more intentional way.
📣 I’m reclaiming my corner of the internet!
Let me start with this: I love social media. Honestly, I do. I love telling stories, sharing recommendations, capturing moments of joy (big or small), and connecting with people—old friends, new Internet pals, and curious strangers who share my values, interests, and sense of humor. I love a good meme. I love a silly video that makes me laugh-cry. I hung out with Jeff Goldblum? Of course I'm posting that to Instagram! And I love the moments when it all just clicks and someone says, “Same.”
But also? I hate it.
Social media has changed so much—and not in a way that makes me want to stick around. The algorithm buries the personal stories I used to live for. Ads are constant. Misinformation and meanness creep in, even when I try to filter them out. It creates this weird impostor syndrome loop, where I end up comparing myself to curated content instead of connecting with real humans. And it’s just so easy to fall into the scroll and lose time I didn’t mean to give away.
Beyond that, I have growing discomfort with the megacorporations that run these platforms. Their priorities don’t align with mine. And honestly, it’s hard to keep pouring energy into spaces that feel extractive, unstable, and increasingly irrelevant to the kind of connection I crave.
It’s exhausting to feel like you’re building something on borrowed land—knowing it could disappear, get banned, or be sold off to the next billionaire with a god complex.
So… I’m breaking up with social media. Sort of.
I’ll still post on LinkedIn (because, well, work), and maybe I’ll dip into Bluesky or Mastodon now and then. But I’m stepping away from Meta. Instagram and Facebook no longer feel joyful or generative—and if I’m being really real, I’d rather spend my time making something meaningful than fighting an algorithm for attention.
I’ve also stepped away from social media for Yumday. I know, it might seem crazy for a small business owner to take a break from the very channels that help spread the word. But it actually feels really good. This shift is part of Yumday’s evolution as I move away from retail and focus on deepening relationships with my amazing existing customers and corporate partners. I’m slowly making Yumday more personal again—focusing on storytelling, sharing my own perspective, and making it all about me in the best way possible. (Stay tuned for more on this exciting transformation!)
This big shift gives me what I’ve been craving: time, headspace, and the freedom to be a maker again. I recently wrote about focusing on creating more than consuming (← read that if you haven’t), and this move is part of that commitment. Stepping away from the noise lets me come back to my own creativity with more clarity and intention.
So what does this mean in practice?
I’m reclaiming my website as my main home online—a place to share stories, reflections, recommendations, and fun things I think you’ll enjoy. I’ll also be sending out a newsletter that you can think of as my version of a social media post—something short, thoughtful, and hopefully delightful in your inbox. No algorithms. Just me, sharing from the heart.
And yes, I still want to hear from you! I welcome replies to the newsletter and comments on my blog posts. Just because I’m stepping away from social media doesn’t mean I’m anti-social. I still love a good conversation—I’m just creating a better space for it.
If you’re feeling this too, let’s find a new way to connect. On our terms.